Who are we looking for?
We are looking for a specialist who is ready to join our team and start working together on our projects.
Tasks?
Your tasks will focus on the skills and expectations listed below, as well as on the use of new approaches and technologies.
Why did the vacancy open?
We want to invite a new specialist to the company's staff due to the increase in the number of projects.
Responsibilities:
- Development and implementation of marketing strategies to attract new partners and clients;
- Planning and optimization of advertising budgets;
- Planning and organization of content creation (blogs, articles, social networks, cases);
- Team management (designer, content manager);
- Development of the company's portfolio and social media accounts;
- SEO and analytics - monitoring and optimizing site performance using Google Analytics, SEMrush (updating, conversions, creating and editing content);
- Regular reporting (KPI monitoring);
- Brand development and HR branding;
- Competitive environment monitoring and market analysis;
- Reporting on effectiveness, reach and user behavior.
Requirements:
- Experience in digital marketing for at least 2 years (preferably in the IT sector);
- Deep understanding of marketing principles, including market research, segmentation and targeting;
- Experience in digital marketing (SEO, content marketing, SMM, email marketing) and its analytics;
- Experience in setting up advertising (LinkedIn Ads, Google Ads);
- Understanding of the specifics of the IT market (web, mobile);
- Experience working with foreign markets (especially the USA, Europe);
- Knowledge of the features of B2B marketing and lead generation in IT outsourcing;
- Basic knowledge of the principles of CRM systems;
- Ability to perform and delegate agreed functions;
- Analytics and optimization skills (KPI tracking, data analysis);
DESIRED English level not lower than B2. digital narrative.